About Us

Lead Instructor

Hi Everyone, and welcome to Empower Training Academy. My name is Daniel and I am the lead instructor here at ETA Firearms. I served in the Israeli Military,  (Golani Brigade) and my career spans over 20 years in security and investigations, risk management and firearms training. I am NRA Certified Basic Pistol & Rifle Instructor & NRA Range Safety Officer. Since I was 16 years old in Israel, I volunteered my time with various Law Enforcement agencies, in various countries and capacities. I am a Security Committee member for my place of worship, handling physical security, CCTV & access control systems and procedures. I also train the safety teams with emergency response and communications. 


I continue to train and broaden my education on a continual basis, and I look for new and exciting  training and classes to offer to potential clients. Current classes range from personal safety in the home, to risk analysis for residential and commercial clients, how to pick the right firearm, to one-on-one firearms training. We continue to expand our class schedule and are excited to bring new training to our students.

Meet Our Staff

Eitan comes to ETA Firearms with over 20 years experience in firearms and medical training. He is a national certified EMT and has worked for various companies including the Israeli Military and MCSO  Sheriff’s Posse as part of their Medical Rescue Posse. His wealth of knowledge is a benefit to our students as he provides practical applications to protect yourself and those you care for. Daily gun carry is a wonderful privilege that many are not able to capitalize on due to local/state restrictions. Arizona is not bound by these restrictions, so citizens have a right and privilege that is open and available to them. By executing this right, the carrier has additional responsibilities and enhanced security measures to keep them, and their family, safe. Training for daily carry and CCW is greatly enhanced with the addition of Eitan. He has real world experience in medical trauma and brings a wealth of information exclusively to ETA Firearms students. We are very excited to have such a well-versed instructor as a part of ETA Firearms!

Amanda comes to ETA Firearms from a vast background in Law Enforcement and the Judicial System. Having worked as a parole officer  in Kansas, as well as serving as a Deputy Clerk for the Maricopa County Justice courts. 

ETA Firearms clearly understand that there are some things a man cannot teach a women. The firearms industry is not excluded and women tend to feel more comfortable when the instructor is a female. Amanda is also a people’s magnet, making friends and creating relationships in the first few seconds of meeting someone. Amanda also has vast business and marketing knowledge as she ran and operated her own business for a few years now and her understanding of marketing and especially social media are impressive to say the least. 

Eitan Urman